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You may unsubscribe from these communications at any time. For more information, check out our privacy policy. It must have been in the context of a Tupperware party, as that company enjoys an instant association with the concept. The idea is largely credited to Brownie Wise, who devised the party plan system of marketing in the s for Tupperware.

Wise was a former sales representative for Stanley Home Products, and that is where the origins of party plan marketing are slightly contested. Stanley Home Products claims on their website that the innovative selling method is theirs. Regardless of birthright, the concept was a hit because it is based on the idea that everyone should win. But the party plan has found new life, and the underlying business model has only slightly morphed since its inception. It works as follows: Brand representatives approach potential hosts to throw the event in their home.

The representative will give a product demonstration and explain pricing and delivery. Orders are taken from attendees, and then the representative is almost always compensated by commission.

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The representative may also recruit others to be representatives, and that is another form of revenue. It may sound trite or hokey, but when you think about it, party plan events are truly premised on social networks.

Their efficacy lies in their face-to-face nature and leverages the impact of word of mouth. The brand representative had got to her somehow, and then it largely fell on my wife to pull off the event and ensure there were enough guests to make a go of it. I was fascinated by it, so I stuck around to pour the wine or grease the wheels of commerce. The format went through its straightforward paces and delivered both on the social enjoyment and the sales process.

But of course, sales success cannot only be based on the sales process. The company provides quality products that cannot be sourced through other channels, which are priced in a range that works for many.

My wife benefited by receiving a gift and discounts on her own purchases. There are many types of products now being sold through the party plan system. A cursory look turned up:. Discover the thrill of throwing a party with a love for learning and giving to children and the joy of shopping — without leaving your home! Become a Discovery Toys hostess. Everyone walks away with something great, and you get wonderful free products! As a host, you can share simple recipes that are so delicious and impressive, too! The range of products sold in-home are extensive but skewed toward women.